12 Best PPC Management Software for Agencies in 2025

Running a PPC agency can feel like a high-wire act. You're balancing client expectations, endless campaign tweaks, and the constant pressure to deliver results across multiple accounts. The secret weapon for top agencies isn't just talent—it's having the right technology in your corner.

The best PPC management software for agencies transforms your workflow from a chaotic mess of spreadsheets into a streamlined, ROI-driving machine. It automates the grunt work, uncovers hidden optimization opportunities, and frees up your team to focus on what really matters: high-level strategy and client growth. This isn't just about saving time; it's about scaling your operations profitably. For a broader perspective on how various technologies can supercharge your operations, check out these diverse marketing agency use cases.

In this guide, we're cutting through the marketing noise to give you the real scoop. We'll break down the top 12 platforms designed to help your agency thrive, complete with screenshots, direct links, and honest pros and cons. We'll cover everything from comprehensive toolkits like Keywordme and Optmyzr to specialized platforms like Unbounce and SpyFu. Let's find the perfect tool to save your sanity and boost your clients' bottom line.

1. Keywordme

Best For: Streamlining Google Ads keyword management and optimization.

Keywordme stands out as an exceptional piece of PPC management software for agencies by focusing on a critical, often-neglected aspect of campaign management: search term report analysis. Instead of trying to be an all-in-one platform, it excels at automating the manual, time-consuming tasks that drain an agency's billable hours. Its primary strength lies in its intuitive Chrome plugin interface, which integrates directly into the Google Ads UI. This allows your team to clean junk search terms, build negative keyword lists, and expand campaigns with high-converting keywords using single-click actions, completely eliminating the need for cumbersome spreadsheets.

This tool is a powerhouse for agencies looking to boost efficiency and deliver better results. It empowers account managers to optimize campaigns up to 10 times faster, directly impacting client ROI by cutting wasted ad spend on irrelevant queries. For a busy agency juggling multiple client accounts, this acceleration is a game-changer, freeing up your specialists to focus on high-level strategy rather than tedious data entry. The platform scales effortlessly from single ad groups to large, complex campaigns, making it a versatile addition to any agency's toolkit.

Key Insight: Keywordme's genius is its simplicity. By embedding its powerful automation tools directly into the Google Ads interface, it removes friction from the optimization workflow, making daily management faster and more effective.

Standout Features

• One-Click Optimization: Instantly add negative keywords or create new exact, phrase, and broad match keywords from your search term reports.
• Integrated Chrome Plugin: No need to switch between tabs or platforms. All actions are performed inside your existing Google Ads dashboard.
• Bulk Keyword Handling: Efficiently manage large volumes of search terms, making it ideal for accounts with significant traffic.
• Data-Driven Expansion: Use real search query data to intelligently expand campaigns with proven, high-performing keywords.

Pricing & Access

Keywordme offers a straightforward pricing model at $12 per seat per month. This affordability makes it accessible for agencies of all sizes, from solo freelancers to large teams. You can test its full capabilities with a 7-day free trial that requires no credit card, and setup takes just a few minutes.

Pros & Cons

Learn more and start your free trial at Keywordme.io.

2. Optmyzr

Optmyzr is the powerhouse tool for agencies that live and breathe multi-channel campaigns. If you're juggling Google Ads, Microsoft Ads, and even Amazon Ads, this platform brings everything under one roof, making it a standout piece of PPC management software for agencies. It's designed for serious optimization, moving way beyond basic bid management.

What really makes Optmyzr special are its "One-Click Optimizations™". These are data-driven suggestions for improving campaigns, like finding new keywords or pausing underperforming ads, that you can implement instantly. For agencies managing dozens of accounts, this feature alone can reclaim hours every week. It excels at automating the tedious stuff so you can focus on high-level strategy.

Key Features & Pricing

• Cross-Platform Management: Handles Google, Microsoft, Amazon, Facebook, and more.
• Custom Reporting: Drag-and-drop report builder to create client-facing dashboards.
• Automation Suite: Automates bidding, budgets, and A/B testing.
• Pricing: Starts at $249/month for the Pro plan, scaling up based on ad spend and features.

Pros and Cons

• Pros: Extensive integrations (Slack, Trello), powerful account auditing, and efficient workflow automation.
• Cons: The interface can feel a bit overwhelming for beginners due to the sheer number of features.

For a deeper dive into optimizing your campaigns with tools like this, check out this guide on PPC campaign optimization.

Website: https://www.optmyzr.com/

3. WordStream Advisor

WordStream Advisor is designed for accessibility, making it an excellent choice for smaller agencies or teams where not everyone is a seasoned PPC expert. It simplifies the often-complex world of paid search and social, acting as a guide rather than just a dashboard. This platform is a strong contender as PPC management software for agencies that need to get new team members up to speed quickly or manage smaller client accounts efficiently without a steep learning curve.

The standout feature is its "20-Minute Work Week," which provides a prioritized list of actionable recommendations. This guided workflow helps users focus on the most impactful optimizations first, saving significant time. Instead of digging through data, the platform highlights opportunities like adding negative keywords or adjusting ad copy, making sophisticated management accessible to generalists. It’s perfect for agencies that want to deliver solid results without needing a dedicated, high-level PPC strategist for every account.

Key Features & Pricing

• Guided Optimizations: The "20-Minute Work Week" offers smart, prioritized improvement suggestions.
• Cross-Platform Simplicity: Manages Google Ads, Microsoft Ads, and Facebook Ads in a unified, easy-to-use interface.
• Easy Onboarding & Reporting: Features a straightforward setup process and clear weekly performance reports.
• Pricing: Custom pricing based on ad spend. They offer a free Google Ads Performance Grader to get started.

Pros and Cons

• Pros: Extremely user-friendly for non-experts, time-efficient optimization workflow, and excellent educational resources.
• Cons: Lacks the deep customization and advanced features required by power users or for managing very large, complex accounts.

Website: https://www.wordstream.com/advisor

4. Semrush PPC Toolkit

While many know Semrush as an SEO titan, its PPC Toolkit is a secret weapon for agencies wanting to blend paid and organic strategies seamlessly. It’s an exceptional piece of PPC management software for agencies that focuses heavily on competitive intelligence. Instead of just managing your own campaigns, Semrush lets you surgically dissect your competitors' ad strategies, from their ad copy to their historical keyword performance.

What sets this toolkit apart is its deep integration of SEO and PPC workflows. You can uncover keyword gaps that both your paid and organic efforts are missing, or identify high-cost PPC keywords that you could target with an organic content strategy instead. This holistic view is invaluable for creating more efficient, data-driven marketing plans for your clients.

Key Features & Pricing

• Competitor Ad Analysis: Deconstruct competitor ad campaigns, view their ad copy, and analyze their landing pages.
• Keyword & PLA Research: Uncover profitable keywords and analyze Product Listing Ad campaigns from competitors.
• Unified SEO & PPC Workflow: Use insights from one channel to inform and improve the strategy for the other.
• Pricing: Access to the PPC Toolkit is included in standard Semrush plans, which start at $129.95/month.

Pros and Cons

• Pros: Unmatched competitor intelligence, powerful integration of SEO and PPC data for a holistic view.
• Cons: The interface can have a steep learning curve for users new to the broader Semrush ecosystem.

Website: https://www.semrush.com/

5. Google Ads Editor

Sometimes the best tool is the one built by the source itself, and that's exactly where Google Ads Editor shines. While not a flashy third-party platform, this free desktop application is an essential, workhorse tool for any agency serious about managing Google Ads accounts at scale. It’s a prime example of effective PPC management software for agencies that prioritizes function over form, allowing for rapid, offline changes.

The standout feature is its offline capability. You can download entire accounts, make sweeping changes—like updating hundreds of ad copy variations or adjusting thousands of bids—and then upload them in one go. This workflow is perfect for agencies that need to make bulk edits without the lag of a web interface or a dependency on a stable internet connection. It’s the ultimate tool for heavy-lifting tasks.

Key Features & Pricing

• Offline Campaign Management: Download, edit, and manage campaigns without an internet connection.
• Bulk Editing Capabilities: Make extensive changes across multiple campaigns and ad groups simultaneously.
• Supports Multiple Accounts: Easily switch between different client accounts within the same interface.
• Pricing: Completely free to download and use.

Pros and Cons

• Pros: No cost, incredibly fast for bulk changes, and works seamlessly with the Google Ads platform.
• Cons: Limited strictly to Google Ads and its user interface can feel dated compared to modern SaaS tools.

Website: https://ads.google.com/intl/en_us/home/tools/ads-editor/

6. Adzooma

Adzooma is a fantastic entry point for agencies or freelancers looking for powerful, straightforward tools without a hefty price tag. It simplifies campaign management across Google, Microsoft, and Facebook Ads with a clean, intuitive interface that won't overwhelm your team. This makes it an excellent piece of PPC management software for agencies that value efficiency and ease of use.

The platform's core strength lies in its "Opportunities" feature, which scans your accounts and provides actionable, one-click optimization suggestions. Think of it as an automated assistant flagging performance issues and growth possibilities. For smaller agencies or those just starting to scale, Adzooma automates the essentials, freeing up valuable time to focus on client strategy and growth rather than getting lost in the weeds of manual adjustments.

Key Features & Pricing

• One-Click Optimizations: AI-powered suggestions to improve campaign performance instantly.
• Multi-Channel Management: Connects and manages Google, Microsoft, and Facebook Ads.
• Free Version Available: Offers a surprisingly robust free plan for basic management and reporting.
• Pricing: A generous free plan is available. Paid plans (Adzooma Plus) start at just $99/month for additional automation and reporting features.

Pros and Cons

• Pros: Highly user-friendly interface, excellent free plan, and simplifies complex campaign management.
• Cons: The free plan has limitations, and it lacks the advanced depth of enterprise-level platforms.

To better understand how to leverage the data from tools like Adzooma, consider brushing up on your PPC reporting skills.

Website: https://www.adzooma.com/

7. Skai (formerly Kenshoo)

Skai is the heavyweight champion for large agencies and enterprise-level brands managing massive, multi-million dollar ad spends. Formerly known as Kenshoo, this platform is built for complexity, providing a unified view across paid search, social media, retail media, and app marketing channels. If your agency handles complex, global campaigns, Skai is the kind of robust PPC management software for agencies designed to handle that scale.

Its real power lies in its AI-driven optimization and predictive analytics. Skai goes beyond simple bidding rules, using machine learning to forecast campaign outcomes and automate budget allocation for maximum impact. This is particularly valuable for its deep eCommerce integrations, allowing agencies to connect product catalog data directly to campaigns for hyper-relevant, dynamic ads across platforms like Amazon and Walmart.

Key Features & Pricing

• Cross-Channel Ad Management: Unifies search, social, and retail media advertising.
• AI-Powered Bidding: Advanced, predictive algorithms for bid and budget optimization.
• Deep eCommerce Integrations: Connects product feeds for dynamic campaign creation and management.
• Pricing: Enterprise-level pricing is customized based on ad spend and required features; not publicly listed.

Pros and Cons

• Pros: Excellent for managing complex, large-scale campaign structures, and its AI-driven automation is top-tier.
• Cons: The high price point and steep learning curve make it unsuitable for smaller agencies or beginners.

Website: https://skai.io/

8. SpyFu

SpyFu is less of a direct campaign manager and more of a competitive intelligence powerhouse that every agency needs in its toolkit. While it doesn't automate bidding or manage budgets, it provides invaluable insights into what your competitors are doing in the PPC space. This makes it a crucial piece of PPC management software for agencies focused on outsmarting the competition rather than just outspending them. It's the ultimate tool for strategic planning and uncovering new opportunities.

The platform shines by revealing your competitors' most profitable keywords, ad copy variations, and historical ad spend. For an agency, this means you can reverse-engineer successful campaigns, identify keyword gaps in your own strategy, and advise clients with data-backed confidence. It’s an incredibly affordable way to get a massive strategic advantage before you even spend your first dollar on a new campaign.

Key Features & Pricing

• Competitor Keyword Research: See every keyword a competitor has bought on Google Ads.
• Ad History: View nearly 15 years of ad copy and performance data.
• PPC & SEO Reports: Generate detailed reports on competitor PPC and organic search strategies.
• Pricing: Extremely affordable, with plans starting around $39/month.

Pros and Cons

• Pros: Unmatched competitor analysis at a low price point, great for uncovering new keywords and ad copy ideas.
• Cons: Lacks direct campaign management and automation features; it's a research tool, not a full management suite.

To get the most out of this data, performing a thorough Google Ads competitor analysis is a must.

Website: https://www.spyfu.com/

9. Unbounce

While not a traditional campaign management tool, Unbounce is an essential part of the modern PPC management software for agencies toolkit. Its purpose is singular and powerful: creating high-converting landing pages that maximize the ROI of your ad spend. By allowing agencies to quickly build and test dedicated pages for specific campaigns, Unbounce directly addresses the post-click experience, a critical factor that is often overlooked.

What makes Unbounce a game-changer is its drag-and-drop builder, which empowers your team to deploy landing pages without needing a developer. This speed is crucial for agile PPC strategies, enabling rapid A/B testing of headlines, forms, and calls to action. Instead of sending expensive traffic to a generic homepage, you can create a perfectly tailored experience that boosts conversion rates and improves Quality Scores.

Key Features & Pricing

• Drag-and-Drop Page Builder: Intuitive visual editor for creating pages without code.
• Over 100 Templates: Professionally designed templates to kickstart your page creation.
• A/B Testing Capabilities: Easily test variants to find the highest-performing page design.
• Pricing: Plans start at $99/month, with tiers based on conversions, visitors, and connected domains.

Pros and Cons

• Pros: No coding required, facilitates rapid landing page deployment and testing, and direct integrations with major marketing tools.
• Cons: The learning curve can be steep for advanced features and smart traffic tools, and the pricing can scale up quickly for high-traffic accounts.

Website: https://unbounce.com/

10. Marin Software

Marin Software is an enterprise-level platform built for large agencies and global brands managing significant ad spend. If you’re handling massive, multi-channel budgets across search, social, and e-commerce, this tool provides the necessary firepower. It’s a sophisticated piece of PPC management software for agencies designed for deep, data-driven campaign control at scale.

What sets Marin apart is its AI-powered optimization and forecasting engine. It goes beyond simple automation by helping you predict outcomes and allocate budgets more effectively across channels like Google, Meta, and Amazon. This allows agencies to not only streamline workflows but also to prove ROI with powerful predictive analytics, maintaining full control over automated strategies without being stuck in a black box.

Key Features & Pricing

• AI-Powered Bid Optimization: Uses machine learning for precise, goal-based bidding.
• Cross-Channel Support: Manages search, social, display, and retail media in one place.
• Budget Forecasting: Advanced tools to predict performance and optimize spend allocation.
• Pricing: Custom pricing based on ad spend and required features, geared toward enterprise clients.

Pros and Cons

• Pros: Excellent for streamlining large-scale campaigns and maintains full control over campaign automation.
• Cons: The enterprise-level pricing can be prohibitive for smaller agencies or advertisers.

Website: https://www.marinsoftware.com/

11. AgencyAnalytics

AgencyAnalytics is the go-to reporting platform for agencies that need to prove their value without spending hours building reports. While not a bid management tool, it’s a crucial piece of PPC management software for agencies focused on client communication and data consolidation. It pulls data from all your marketing channels, not just PPC, into one unified, client-facing dashboard.

What makes AgencyAnalytics a must-have is its white-label capability and automated reporting. You can set up beautiful, branded reports that are sent to your clients automatically on a daily, weekly, or monthly basis. This eliminates the manual, time-consuming task of compiling data, allowing your team to focus on analysis and strategy instead of copy-pasting screenshots.

Key Features & Pricing

• 80+ Integrations: Connects seamlessly with Google Ads, Facebook Ads, SEO tools, and more.
• Automated Reporting: Schedule and send custom-branded reports automatically.
• Customizable Dashboards: Build unique dashboards for each client with drag-and-drop widgets.
• Pricing: Plans start at $12/month per client campaign, with freelancer and agency packages available.

Pros and Cons

• Pros: Excellent for simplifying multi-client reporting, consolidates data from numerous sources, and offers powerful white-label options.
• Cons: The initial setup and customization for each client can be time-consuming, and it's more focused on reporting than active campaign management.

Mastering your client updates is key, and you can get a head start with these expert-designed PPC reporting templates.

Website: https://agencyanalytics.com/

12. AdRoll

AdRoll is a go-to platform for agencies laser-focused on eCommerce clients and maximizing conversions through sophisticated retargeting. While it offers broad marketing capabilities, its strength as a piece of PPC management software for agencies lies in its powerful audience segmentation and cross-channel remarketing. It's designed to bring back window shoppers and turn them into loyal customers.

What makes AdRoll stand out is its deep integration with eCommerce platforms like Shopify and WooCommerce, allowing agencies to pull in rich customer data for hyper-targeted ad campaigns. This isn't just about showing the same ad to everyone; it's about crafting personalized ad sequences across social media, web, and email to guide users through the buying journey effectively.

Key Features & Pricing

• Advanced Retargeting: Utilizes AI to target users across web, social, and mobile based on their behavior.
• Cross-Channel Campaign Management: Manages and reports on ads across platforms like Google, Facebook, and TikTok.
• eCommerce Integration: Connects seamlessly with major platforms like Shopify, BigCommerce, and Magento.
• Pricing: Offers a free plan with basic features. Paid plans for advanced marketing and sales start with custom pricing, requiring direct contact for a quote.

Pros and Cons

• Pros: Excellent for enhancing conversion rates through dynamic retargeting, and supports a wide array of advertising channels.
• Cons: Pricing for advanced features isn't transparent, requiring a sales call for a detailed quote.

Website: https://www.adroll.com/

PPC Management Software Comparison: Top 12 Tools

Making the Right Choice for Your Agency's Growth

Whew, that was a lot to take in! We've navigated the complex landscape of PPC management software for agencies, from all-in-one powerhouses like Optmyzr and Semrush to specialized tools like SpyFu for competitive intel and Unbounce for landing page optimization. It's clear there’s no single "best" platform; the right choice is deeply personal to your agency's unique DNA.

The core takeaway? Choosing your software isn't just a technical decision, it's a strategic one. It's about finding a partner that aligns with your workflow, client base, and most importantly, your ambitions for growth. Think of it less like buying a product and more like hiring a new, incredibly efficient team member who works 24/7.

How to Nail Your Decision

So, how do you sift through these options and land on the perfect fit? Let's boil it down to a simple, actionable framework.

First, conduct a self-audit. Where are your biggest time sinks? Is it the tedious process of keyword research and campaign builds? A specialized tool like Keywordme might be your saving grace. Are you spending countless hours cobbling together reports from different platforms? A solution with robust, white-label reporting like AgencyAnalytics or Adzooma could be the answer. Be brutally honest about your team's pain points.

Next, consider your clients and scale. An agency managing a handful of local businesses has vastly different needs than one handling enterprise-level clients with massive ad spends. Platforms like Skai or Marin Software are built for that high-end complexity, while tools like WordStream Advisor offer a more guided experience perfect for smaller teams. Your chosen software needs to solve today's problems without boxing you in tomorrow. When evaluating comprehensive platforms for your agency's growth, also consider how they integrate with or offer robust features for overall team and client-based project management software.

Finally, leverage the free trial period. This is non-negotiable. You wouldn't buy a car without a test drive, and the same logic applies here. Get your hands dirty. Connect a real client account (with permission, of course) and run through your daily, weekly, and monthly tasks. Does the interface feel intuitive? Is the automation saving you actual time? This hands-on experience will reveal more than any feature list ever could. Making a smart choice in PPC management software for agencies is one of the highest-leverage decisions you can make to boost profitability, improve client retention, and free up your team to focus on high-impact strategy.

Feeling overwhelmed by the sheer manual effort of building new campaigns? Keywordme was designed specifically for agencies to eliminate the tedious hours spent on keyword research and ad group creation. Turn your client's URL into a perfectly structured, ready-to-launch Google Ads campaign in minutes, not days, with Keywordme.