12 Best PPC Reporting Templates to Use in 2025

Staring at a blank spreadsheet, trying to wrangle campaign data from Google Ads, Facebook, and LinkedIn, is every PPC manager's recurring nightmare. You know the valuable insights are in there somewhere, but building a report from scratch that actually tells a story is a massive time sink. It’s a tedious process that steals hours you could be spending on strategy and optimization.

This is where a solid PPC reporting template becomes your best friend. Instead of starting from zero, you get a pre-built framework designed to highlight key metrics like CTR, CPC, and conversion rates in a way that clients and stakeholders can actually understand. But with so many options out there—from simple spreadsheets to sophisticated dashboard tools—how do you choose the right one?

We’ve done the heavy lifting for you. This guide dives deep into the best PPC reporting templates available today, covering everything from free Google Sheets and Looker Studio options to powerful paid platforms like Whatagraph and Supermetrics. We’ll break down the pros, cons, and ideal use cases for each, complete with screenshots and direct links so you can find the perfect fit for your workflow. To truly get the most out of these tools, understanding the fundamentals is key; mastering reporting automation is a great first step. Let's find the template that finally ends your reporting headaches.

1. Whatagraph

Whatagraph isn't just a single template; it's a full-blown reporting platform designed for marketing agencies that need to create professional, branded client reports without the manual hassle. It automates data collection from all major PPC channels, including Google Ads, Facebook Ads, and LinkedIn Ads, consolidating everything into one place. This makes it a powerhouse for agencies juggling multiple clients and campaigns.

The platform's standout feature is its drag-and-drop report builder, which allows you to create completely custom, white-labeled PPC reporting templates. You can add your agency’s logo, customize colors, and choose which metrics to display, ensuring every report is perfectly on-brand. The ability to automate report delivery via email or a live link saves a ton of administrative time, freeing you up to focus on strategy. This focus on automation is a critical step in effective PPC campaign optimization, as it lets you spend more time analyzing data rather than just gathering it.

Core Features & Pricing

• Key Features: Automated multi-source data collection, white-label customization, drag-and-drop interface, and scheduled report delivery.
• Best For: Marketing agencies and freelancers managing multiple client accounts.
• Pricing: Starts at $223/month for the "Professional" plan, which includes 25 data sources and 5 users.
• Pros: Huge time-saver, highly professional reports, and excellent integration support.
• Cons: The price point can be a significant investment for smaller operations or freelancers.

Get Templates from Whatagraph

2. DashThis

DashThis is an automated PPC reporting tool built for speed and simplicity. It offers a library of ready-to-use PPC reporting templates that let you consolidate data from key platforms like Google Ads, Facebook Ads, and Bing Ads into a single, clean dashboard. It’s designed for marketers who need to produce professional-looking reports quickly without a steep learning curve or complex setup process.

The platform shines with its user-friendly interface and drag-and-drop widgets, allowing for easy customization of pre-built templates. While not as deeply customizable as some competitors, its strength lies in its efficiency. You can set up automated report generation and sharing via email or a shareable link, which is a massive time-saver for agencies and in-house teams. The white-label options are also robust, making it easy to add your own branding for client-facing reports. This streamlined approach helps you deliver consistent, data-driven insights with minimal ongoing effort.

Core Features & Pricing

• Key Features: Pre-built PPC report templates, 30+ digital marketing integrations, drag-and-drop widgets, automated report sharing, and white-label branding.
• Best For: Marketers and agencies looking for a fast, easy-to-use reporting solution.
• Pricing: Plans start at $42/month (billed annually) for 3 dashboards.
• Pros: Very easy to set up and use, great for saving time on recurring reports, and responsive customer support.
• Cons: Customization options are more limited than advanced platforms, and costs can add up for users needing many dashboards.

Get Templates from DashThis

3. Data Bloo

Data Bloo specializes in offering a range of PPC reporting templates specifically built for Looker Studio (formerly Google Data Studio). This makes it an ideal resource for marketers who are already comfortable within the Google ecosystem and want to leverage its powerful visualization capabilities. The templates are designed for major ad platforms like Google Ads and Facebook Ads, providing a direct path to creating interactive, customizable dashboards without starting from scratch.

The platform's key advantage is its deep integration with Google Analytics and other data sources native to the Looker Studio environment. This focus allows you to build comprehensive reports that not only show ad performance but also connect it to on-site user behavior. For instance, you can analyze how different campaigns influence user journeys or how specific keyword strategies, such as understanding the nuances of Google Ads match types, impact conversion rates. This makes Data Bloo a fantastic choice for data-driven marketers who need more than just surface-level metrics.

Core Features & Pricing

• Key Features: Looker Studio-native templates, interactive dashboard elements, direct integration with Google Analytics, and regular template updates.
• Best For: Marketers and analysts experienced with Looker Studio who need ready-to-use, professional report structures.
• Pricing: Offers both free and premium templates, with premium options available for a one-time purchase.
• Pros: Very affordable with free options, excellent for Looker Studio users, and provides comprehensive documentation.
• Cons: Requires a working knowledge of Looker Studio to customize and manage effectively.

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4. AgencyAnalytics

AgencyAnalytics is another full-service reporting platform built specifically with digital marketing agencies in mind. It shines by offering a clean, intuitive interface that consolidates data from Google Ads, Facebook Ads, Bing Ads, and dozens of other marketing channels into a single dashboard. This makes it an excellent choice for agencies looking to provide clients with a comprehensive view of their entire marketing performance, not just PPC.

The platform’s strength lies in its powerful combination of automation and customization. You can leverage its pre-built PPC reporting templates or create your own from scratch using a simple drag-and-drop widget system. Key features like white-labeling, automated report scheduling, and client management portals empower agencies to deliver a professional, branded experience with minimal effort. This focus on streamlining client communication is a huge plus, allowing you to spend less time building reports and more time analyzing the data to drive results.

Core Features & Pricing

• Key Features: Automated data integration from over 75 platforms, drag-and-drop report builder, white-label options, and automated report scheduling.
• Best For: Digital marketing agencies that need to report on PPC alongside SEO, social media, and other channels.
• Pricing: Starts at $12/month per client campaign for the "Freelancer" plan. A 14-day free trial is available.
• Pros: User-friendly interface, extensive integration library, and scalable pricing model.
• Cons: The per-campaign pricing can become costly for agencies with many small clients.

Get Templates from AgencyAnalytics

5. Power My Analytics

Power My Analytics acts as a bridge, connecting your various PPC data sources directly into tools you already use, like Looker Studio and Google Sheets. Instead of a standalone platform, it provides powerful connectors and a gallery of PPC reporting templates designed to work within these familiar environments. This approach simplifies the reporting process by automating data updates and integrating information from platforms like Google Ads, Facebook Ads, and more into a single, comprehensive dashboard.

The key benefit here is affordability and ease of integration. For teams already proficient with Looker Studio or Google Sheets, Power My Analytics eliminates the need to learn a new interface. You simply connect your ad accounts, choose a template, and your data starts populating automatically. This makes it an excellent choice for agencies and freelancers looking for an automated solution without the high costs associated with more comprehensive, all-in-one reporting platforms. It streamlines data collection, allowing you to focus on analysis rather than manual data entry.

Core Features & Pricing

• Key Features: Automated data connectors, templates for Looker Studio and Google Sheets, broad platform support, and customizable dashboards with core KPIs.
• Best For: Marketers and agencies comfortable with Google's ecosystem (Looker Studio, Sheets) seeking an affordable automation solution.
• Pricing: Offers a free plan with one account. Paid plans start at $39.95/month, providing more connectors and accounts.
• Pros: Very affordable, integrates with tools you likely already use, and has a comprehensive template library.
• Cons: Requires some initial setup and configuration, and you are limited to the platforms supported by its connectors.

Get Templates from Power My Analytics

6. Oviond

Oviond is another powerful reporting platform that simplifies how agencies and marketers handle multi-channel data. It specializes in creating comprehensive PPC dashboards by pulling data from over 50 sources, including Google Ads, Facebook Ads, and LinkedIn Ads. Oviond is designed to streamline the reporting process, making it an excellent choice for teams that need to deliver clean, insightful reports without getting bogged down in manual data entry.

The platform’s drag-and-drop customization allows for the creation of unique PPC reporting templates tailored to specific client needs. A standout feature is its AI-assisted reporting, which can help surface key insights you might otherwise miss. With white-label options and automated report sharing via links or email, Oviond ensures your reporting is both efficient and professional. It's a solid tool for demonstrating ROI and keeping stakeholders informed with minimal friction.

Core Features & Pricing

• Key Features: Drag-and-drop customization, AI-assisted reporting, integration with 50+ data sources, white-label branding, and automated report sharing.
• Best For: Digital marketing agencies and in-house teams looking for an intuitive, all-in-one reporting solution.
• Pricing: A free trial is available. Paid plans start around $99/month, with pricing varying based on the number of integrations and clients.
• Pros: Very user-friendly interface, extensive integration options, and a helpful free trial to test the platform.
• Cons: Advanced features are often reserved for higher-tier plans, and customization can feel limited on the entry-level tiers.

Get Templates from Oviond

7. Supermetrics

Supermetrics empowers marketers by bridging the gap between their raw PPC data and the reporting tools they already use daily, like Google Sheets, Looker Studio, and Excel. Instead of offering a standalone platform, it provides a powerful data connector along with a collection of free, pre-built PPC reporting templates. This approach is perfect for teams who want to automate data collection from sources like Google Ads, Facebook Ads, and Bing Ads directly into a familiar spreadsheet or dashboard environment.

The key advantage of Supermetrics is its automation within your existing workflow. You can set up data queries to refresh automatically—daily, hourly, or weekly—eliminating the mind-numbing task of manual data exports. While the free templates are a fantastic starting point, the true power is unlocked when you use them as a base for customization. This allows you to build sophisticated, multi-channel reports without ever leaving the comfort of your favorite analytics tool, making it a highly flexible solution for data-savvy marketers.

Core Features & Pricing

• Key Features: Automated data fetching, integration with Google Sheets, Looker Studio, and Excel, and free templates for multiple PPC platforms.
• Best For: In-house marketing teams and data analysts who are comfortable working within spreadsheets and BI tools.
• Pricing: Free templates are available. Paid Supermetrics plans start at €99/month for Google Sheets and Looker Studio, which are required to automate the data connectors.
• Pros: Works with tools you already know, free templates provide a great head start, and powerful data automation.
• Cons: Requires some existing familiarity with the reporting tool (e.g., Sheets formulas or Looker Studio), and free templates have limited customization.

Get Templates from Supermetrics

8. Two Minute Reports

Two Minute Reports stands out by bringing powerful, automated reporting directly into the familiar environment of Google Sheets. It acts as an add-on that pulls data from major PPC platforms like Facebook Ads, Google Ads, and even TikTok Ads, creating comprehensive reports without you ever having to leave your spreadsheet. This is a game-changer for marketers who live in Google Sheets and want to combine PPC data with other business metrics seamlessly.

The platform's strength lies in its simplicity and integration. Instead of a separate, complex interface, you manage everything within a tool you already use daily. This makes crafting custom PPC reporting templates incredibly straightforward, as you can leverage all of Google Sheets' native functions for further analysis and visualization. With a generous offering of free templates, it’s an accessible starting point for freelancers or small teams needing multi-channel insights without a significant upfront investment.

Core Features & Pricing

• Key Features: Direct Google Sheets and Looker Studio integration, multi-channel data connectors, customizable and white-labeled reports, and automated data refreshes.
• Best For: Marketers and analysts who are heavy Google Sheets users and need a simple way to consolidate ad data.
• Pricing: Offers a free plan. Paid plans start at $10/month per data source, providing more flexibility.
• Pros: Very affordable entry point, works within a familiar interface, and offers solid free templates.
• Cons: Customization in the free version is somewhat limited, and it requires a good working knowledge of Google Sheets to maximize its potential.

Get Templates from Two Minute Reports

9. Looker Studio Gallery

Looker Studio (formerly Google Data Studio) offers a fantastic community-driven Gallery where you can find a wide variety of free PPC reporting templates. Because it’s a Google product, the integration with Google Ads is seamless, but you can also find excellent templates for Facebook Ads, LinkedIn Ads, and more. This is an ideal starting point for anyone who wants powerful, dynamic reports without an immediate financial commitment.

The real strength of the Gallery lies in its community contributions. You get access to templates built by other marketing professionals, which often include unique visualizations and KPI layouts you might not have considered. While these templates are free, they do require a foundational understanding of Looker Studio to connect your data sources and customize the layout. The platform's ability to connect various data sources also helps you bring in keyword data, which is a great way to automate keyword research insights directly into your performance dashboards.

Core Features & Pricing

• Key Features: Community-driven template library, native Google Ads integration, fully customizable reports, and a wide variety of data connectors.
• Best For: Marketers and agencies already comfortable with the Looker Studio environment or those willing to learn.
• Pricing: The Looker Studio platform and the templates in the Gallery are completely free to use.
• Pros: Entirely free, powerful native integrations, and highly customizable if you know the platform.
• Cons: Has a steeper learning curve than dedicated reporting tools and some free templates can be basic.

Get Templates from Looker Studio Gallery

10. ReportGarden

ReportGarden is an excellent choice for marketing agencies and professionals who need a streamlined way to create comprehensive, multi-channel reports. The platform shines by integrating data from key sources like Google Ads, Facebook Ads, and Bing Ads, pulling everything into one customizable dashboard. This consolidation saves a massive amount of time on data aggregation, letting you focus on analyzing performance and delivering insights. It’s built with agencies in mind, offering a suite of tools to make client reporting faster and more professional.

The platform's strength lies in its user-friendly interface and drag-and-drop report builder. You can start with pre-built PPC reporting templates and then tailor them with custom widgets to showcase the most important KPIs. The ability to add your own branding through white-label options ensures every report aligns with your agency’s identity, strengthening your client relationships. Automated report scheduling and delivery are also key features, removing the manual work of sending out weekly or monthly updates.

Core Features & Pricing

• Key Features: Pre-built templates, multi-platform data integration, customizable drag-and-drop dashboards, automated report generation, and white-label options.
• Best For: Digital marketing agencies and freelancers looking for a robust, all-in-one reporting solution.
• Pricing: Pricing is customized based on ad spend and features, with plans available upon request. A free trial is offered.
• Pros: Very user-friendly, great integration options, and the free trial lets you test the full functionality.
• Cons: Advanced customization features are often tied to higher-tier plans, which can be a hurdle for smaller teams.

Get Templates from ReportGarden

11. Databox

Databox is a versatile dashboarding tool that excels at creating live, interactive PPC reporting templates. It allows you to pull data from numerous sources like Google Ads, Facebook Ads, and LinkedIn Ads into one centralized view. Instead of static, downloadable files, Databox focuses on providing real-time dashboards that clients or stakeholders can access anytime, offering a constantly updated snapshot of campaign performance. This makes it a great choice for teams that value transparency and immediate data access.

Its core strength lies in its library of pre-built templates and a user-friendly, drag-and-drop editor. You can start with a professionally designed template and then customize it by adding, removing, or rearranging widgets to highlight the most important KPIs. The ability to set goals and track progress directly within the dashboards helps contextualize performance, transforming a simple report into a strategic tool. It's particularly useful for agencies that want to give clients self-serve access to their data without overwhelming them.

Core Features & Pricing

• Key Features: Pre-built PPC report templates, extensive integration library, customizable drag-and-drop dashboards, and automated report sharing via links or scheduled snapshots.
• Best For: Agencies and in-house marketing teams needing live, interactive client-facing dashboards.
• Pricing: Offers a free-forever plan with 3 data sources. Paid plans start at $66/month (billed annually) for the "Starter" plan, which includes more data sources and features.
• Pros: Very user-friendly interface, strong integration capabilities, and a generous free plan to get started.
• Cons: Advanced customization and white-labeling features are locked behind higher-priced tiers.

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12. Klipfolio

Klipfolio is a business intelligence and dashboarding platform that provides powerful tools for creating dynamic and interactive PPC reporting templates. It allows you to connect data from various sources like Google Ads, Facebook Ads, and LinkedIn Ads into a single, cohesive view. Rather than offering static files, Klipfolio focuses on live, customizable dashboards that you can build, modify, and share with your team or clients for real-time performance tracking.

Its strength lies in its flexibility. Using a drag-and-drop editor and pre-built visualizations, you can assemble a report that focuses on the exact KPIs that matter to your campaign. This approach moves beyond basic reporting and transforms your data into a strategic analytics tool. The platform is designed for businesses and agencies that want to go deeper than a standard spreadsheet, providing the tools to visualize trends and make data-driven decisions on the fly.

Core Features & Pricing

• Key Features: Pre-built PPC report templates, integration with multiple PPC platforms, customizable dashboards with drag-and-drop widgets, and white-label options.
• Best For: In-house marketing teams and agencies looking for customizable, live dashboards rather than static reports.
• Pricing: Klipfolio offers a free plan with limited features. Paid plans start at $125/month for the "Go" plan, which offers more robust customization and integration options.
• Pros: User-friendly interface, comprehensive integration options, and a free trial to test the platform.
• Cons: Advanced features are locked behind higher-tier plans, and customization can be limited in the free version.

Get Templates from Klipfolio

PPC Reporting Templates: Feature Comparison of Top 12 Tools

Final Thoughts

Whew, that was a lot to take in! We've journeyed through a dozen of the best platforms offering powerful PPC reporting templates, from all-in-one agency solutions like Whatagraph and AgencyAnalytics to flexible data connectors like Supermetrics and Power My Analytics. It's clear that the days of manually cobbling together data in a clunky spreadsheet are numbered. The right template doesn’t just save you time; it transforms raw data into a strategic asset.

The biggest takeaway? There is no single "best" tool for everyone. Your perfect match depends entirely on your specific context. A freelance PPC specialist might find the affordability and simplicity of Two Minute Reports or a free Looker Studio template to be ideal. In contrast, a large agency juggling dozens of clients will need the robust automation, white-labeling, and client management features found in platforms like DashThis or ReportGarden.

How to Choose Your Reporting Weapon

So, how do you make the final call? Let’s boil it down to a few key questions to ask yourself before you commit:

• Who is the audience? Are you reporting to a tech-savvy marketing director who wants to dive deep into pivot tables, or a C-suite executive who just needs a high-level, one-page summary of ROI? Your audience dictates the complexity and design of the report.
• What is your budget? Be realistic. While premium tools offer incredible features, many free or low-cost options can deliver exceptional value, especially if you're willing to do a bit more setup work yourself.
• What’s your tech stack? Make a list of every single data source you need to pull from. Facebook Ads, Google Ads, LinkedIn Ads, Google Analytics, your CRM… ensure your chosen tool has reliable, native integrations for all of them to avoid headaches down the line.
• How important is customization? Do you need to build completely bespoke dashboards from scratch, or will a pre-built template with minor tweaks do the job? Tools like Looker Studio offer ultimate flexibility, while others prioritize ease of use with polished, ready-to-go templates.

Ultimately, the goal of any great PPC report is to tell a clear and compelling story with your data. It’s not just about presenting numbers; it's about providing insights that lead to smarter decisions and better results. To ensure your PPC reports are not only comprehensive but also easy to understand and act upon, consider reviewing these essential data visualization best practices. Mastering these principles will make your reports exponentially more impactful, no matter which template you use.

Don't be afraid to take a few of these tools for a spin. Nearly all of them offer a free trial, which is the absolute best way to see if a platform’s workflow, features, and user experience align with your needs. Get your hands dirty, connect your accounts, and build a test report. You’ll know pretty quickly if it’s the right fit.

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Give Keywordme a try and see how the right keyword strategy can transform your PPC performance.