7 Best Software For Managing Multiple Ad Accounts That Scale Your Agency

Managing dozens of ad accounts across Google Ads, Facebook, Microsoft Ads, and other platforms quickly becomes a nightmare of browser tabs, forgotten passwords, and missed optimization opportunities. If you're juggling more than five client accounts, you've probably experienced the Monday morning dread of logging into each platform individually, copying data into spreadsheets, and trying to remember which campaign needed attention last week.

The hidden costs of manual multi-account management extend far beyond wasted time. Agencies lose an average of 15-20 hours per week on repetitive tasks that could be automated. More critically, the constant context switching between accounts leads to costly mistakes—wrong budgets applied to campaigns, optimization insights missed, and client reporting delays that damage relationships.

The solution lies in specialized multi-account management software that centralizes your operations, automates routine tasks, and provides unified reporting across all your advertising platforms. These tools transform chaotic workflows into streamlined operations, allowing agencies to scale from managing 10 accounts to 100+ without proportionally increasing their workload.

Here are the leading platforms that excel at cross-account campaign management, automated reporting, bulk editing capabilities, and team collaboration features—each designed to help you scale efficiently while maintaining control across your entire client portfolio.

1. Keywordme

Best for: Google Ads agencies seeking streamlined keyword optimization across multiple client accounts

Keywordme transforms the tedious process of keyword management across multiple Google Ads accounts through its innovative Chrome extension that works directly within the Google Ads interface.

Where This Tool Shines

Keywordme eliminates the need to switch between external platforms and Google Ads by providing powerful optimization tools directly within your familiar interface. The extension seamlessly integrates with your existing workflow, allowing you to apply negative keywords, adjust match types, and optimize campaigns across multiple accounts without disrupting your established processes.

This native integration approach significantly reduces the learning curve while maximizing efficiency gains for agencies managing numerous Google Ads accounts. Instead of exporting data to spreadsheets or logging into separate dashboards, you work exactly where you're already spending your time—inside the Google Ads Search Terms Report.

Key Features & Capabilities

One-Click Negative Keyword Management: Instantly build negative keyword lists and apply them across multiple campaigns without manual copying and pasting.

Bulk Match Type Modifications: Configure keyword match types at scale with intelligent suggestions based on search term performance patterns.

Search Term-Based Campaign Expansion: Quickly identify high-performing search terms and convert them into new keywords across relevant campaigns.

Team Collaboration Features: Coordinate with multiple team members working on different client accounts while maintaining consistent optimization standards.

Bulk Paste and Match Keywords: Streamline the process of adding multiple keywords simultaneously with automatic match type application.

Best For / Ideal Users

Google Ads-focused agencies managing 10+ client accounts where keyword optimization consumes significant weekly hours. PPC specialists who spend considerable time processing search term reports and applying negative keywords will see immediate productivity gains.

Marketing teams seeking to streamline their search campaign management without adopting complex external platforms or disrupting established workflows. The tool works particularly well for agencies where Google Ads represents the primary revenue source and keyword management is a daily activity.

Pricing

Keywordme offers straightforward flat-rate pricing at $12 per month per user, making it cost-effective for agencies of all sizes without percentage-based fees tied to ad spend or hidden costs.

2. Optmyzr

Best for: Comprehensive PPC management across Google Ads, Microsoft Ads, and Amazon advertising platforms with advanced automation capabilities

Optmyzr is a PPC management software that provides round-the-clock automation for campaign monitoring and optimization across multiple advertising platforms including Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, and LinkedIn Ads.

Where This Tool Shines

Optmyzr excels at handling sophisticated automation rules and cross-platform campaign management that would be impossible to execute manually across multiple accounts. The platform's automation layering capabilities allow you to create complex conditional logic that monitors performance continuously and implements optimizations without manual intervention.

What sets Optmyzr apart is its dedication to being a highly flexible and scalable optimization hub. The platform has earned trust from users for over 10 years, with constant innovation backed by exceptional customer support including personalized Zoom walkthroughs. This combination of proven reliability and ongoing development makes it particularly valuable for agencies managing complex, high-spend accounts where manual optimization becomes mathematically impossible.

Key Features & Capabilities

Round-the-Clock PPC Automation: Continuous campaign monitoring and optimization that works while you sleep, implementing bid adjustments and budget reallocations based on your predefined rules.

Search Query Volume Analysis: Specialized tools for analyzing search query performance at the campaign level, helping identify optimization opportunities across all managed accounts.

RSA Launch at Scale: Deploy Responsive Search Ads across multiple accounts and campaigns much faster than through Google's native interface, accelerating testing and optimization.

Multi-Platform Support: Unified management across Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, and LinkedIn Ads from a single dashboard.

Automation Layering: Create sophisticated automation rules that build upon each other, enabling complex optimization strategies that adapt to changing performance patterns.

Best For / Ideal Users

Large agencies managing enterprise accounts with significant ad spend across multiple platforms. Performance marketing teams requiring sophisticated automation capabilities that go beyond basic bid management.

Multi-platform advertisers running coordinated campaigns across Google, Microsoft, and Amazon who need unified strategy execution. Teams comfortable with setting up complex automation rules and monitoring algorithmic optimizations.

Pricing

Optmyzr uses tiered pricing based on monthly ad spend and required features, with plans typically starting around $208 per month for smaller agencies and scaling up for enterprise clients managing larger account portfolios.

3. WordStream Advisor

Best for: Small to medium agencies seeking user-friendly multi-account management with guided optimization

WordStream Advisor combines powerful multi-account management capabilities with an intuitive interface designed to make PPC management accessible for growing agencies.

Where This Tool Shines

WordStream Advisor's signature "20-Minute Work Week" feature provides guided optimization recommendations across all connected accounts, making it possible for smaller teams to manage multiple client portfolios efficiently. The platform analyzes performance data and surfaces the highest-impact optimization opportunities first, eliminating the paralysis of deciding where to focus your limited time.

The platform's user-friendly approach doesn't sacrifice functionality. It offers comprehensive tools while maintaining simplicity that reduces training time for new team members. This balance makes it particularly valuable for agencies scaling from manual management to systematic optimization without requiring a team of PPC specialists.

Key Features & Capabilities

Guided Optimization Recommendations: Priority-scored suggestions help you focus on changes that will move the needle most.

Automated Reporting: Generate standardized client reports without manual data compilation across accounts.

Cross-Account Keyword Research: Discover expansion opportunities by analyzing performance patterns across your entire portfolio.

Performance Alerts: Receive notifications about significant changes requiring attention across all managed accounts.

Landing Page Grader: Built-in tool identifies and helps fix landing page issues affecting conversion rates.

Mobile-Friendly Interface: Manage accounts and respond to urgent issues from anywhere using the mobile app.

Multi-Platform Integration: Connect Google Ads, Microsoft Ads, and Facebook accounts for unified management.

Best For / Ideal Users

Small to medium-sized agencies managing 5-25 client accounts who need structure and guidance alongside powerful functionality. Marketing consultants handling multiple small business clients benefit from the streamlined workflow that doesn't require deep PPC expertise.

Growing agencies transitioning from manual management to systematic optimization find the guided approach particularly valuable. Teams with 1-3 PPC specialists (rather than large dedicated departments) can punch above their weight using WordStream's prioritized recommendations.

Pricing

WordStream Advisor offers subscription-based pricing starting at approximately $264 per month, with higher tiers available for agencies managing larger account volumes and requiring additional features.

4. Adalysis

Best for: Data-driven agencies focused on advanced testing, statistical analysis, and performance optimization across multiple ad accounts

Adalysis brings scientific rigor to ad testing and optimization by providing statistically significant results across all your managed accounts, eliminating the guesswork that plagues manual testing approaches.

Where This Tool Shines

Adalysis transforms ad testing from subjective decision-making into data-backed science. The platform automatically tracks test performance across dozens of accounts simultaneously, calculating confidence intervals and providing clear recommendations on exactly when to implement winning variations.

This statistical approach becomes invaluable when managing multiple high-spend accounts where premature optimization decisions cost real money. Instead of manually tracking spreadsheets of test results across clients, Adalysis handles the mathematical heavy lifting while you focus on strategic decisions.

Key Features & Capabilities

Automated A/B Testing: Run statistically valid ad copy tests across multiple accounts with automatic winner detection based on confidence intervals, not gut feelings.

Quality Score Analysis: Systematic identification of quality score issues with specific improvement recommendations for each affected keyword and ad group.

Anomaly Detection: Automated alerts when performance metrics deviate significantly from expected patterns across any managed account.

Advanced Reporting: Create custom reports with specific metrics and dimensions that matter to your clients, with white-label options for agency branding.

Automated Pause Recommendations: The platform identifies underperforming ads, keywords, and campaigns that should be paused based on statistical analysis, not arbitrary thresholds.

Best For / Ideal Users

Performance-focused agencies where testing precision directly impacts client retention and results. Particularly valuable for teams managing high-spend accounts where small performance improvements generate significant revenue impact.

Advanced PPC managers comfortable with statistical concepts who want to scale their testing capabilities across multiple accounts without sacrificing methodological rigor.

Pricing

Adalysis uses usage-based pricing typically starting around $99 per month, with costs scaling based on the number of accounts managed and features required.

5. Skai (Formerly Kenshoo)

Best for: Enterprise-level multi-channel advertising management with advanced attribution and analytics

Skai provides comprehensive omnichannel advertising management designed for large enterprises and holding companies managing massive account portfolios.

Where This Tool Shines

Skai handles enterprise-scale complexity that would overwhelm smaller platforms, managing hundreds of accounts across multiple channels while providing sophisticated attribution modeling and cross-channel optimization. The platform's enterprise-grade infrastructure ensures reliable performance even when managing massive advertising portfolios with complex organizational structures and approval workflows.

What sets Skai apart is its ability to unify advertising operations across disparate platforms—Google Ads, Microsoft Ads, Facebook, Instagram, Amazon, Apple Search Ads, and more—while maintaining the granular control that enterprise operations require. This becomes critical when coordinating campaigns across multiple brands, markets, and organizational divisions that need both autonomy and centralized oversight.

Key Features & Capabilities

Omnichannel Campaign Management: Unified interface for managing campaigns across all major advertising platforms simultaneously.

Advanced Attribution Modeling: Sophisticated cross-channel attribution that tracks customer journeys across multiple touchpoints and platforms.

Custom API Integrations: Flexible data connectors and API access for integrating with existing enterprise systems and proprietary tools.

Enterprise Security & Compliance: Role-based permissions, approval workflows, and security features meeting enterprise IT requirements.

Audience Management: Centralized audience creation, segmentation, and deployment across multiple platforms and campaigns.

Forecasting & Budget Optimization: Predictive analytics and automated budget allocation based on performance forecasts and business objectives.

White-Label Reporting: Customizable client portals and reporting dashboards with full branding control for agency operations.

Best For / Ideal Users

Large enterprises managing complex multi-brand advertising operations across numerous markets and platforms. Holding companies coordinating campaigns for multiple subsidiary brands with centralized oversight requirements.

Global advertising teams requiring sophisticated workflow management, approval chains, and role-based access controls. Organizations with custom integration needs connecting advertising data to proprietary business intelligence systems.

Agencies managing enterprise clients who demand advanced attribution modeling and cross-channel performance insights beyond basic platform reporting.

Pricing

Skai offers custom enterprise pricing based on account volume, required features, integration complexity, and organizational needs. Pricing typically requires consultation and is structured around the specific scale and requirements of each enterprise deployment.

6. Microsoft Advertising Intelligence

Best for: Agencies heavily invested in Microsoft Ads ecosystem seeking native optimization tools with LinkedIn integration capabilities

Microsoft Advertising Intelligence provides deep integration with Microsoft Ads accounts, offering native tools specifically designed for Bing advertising optimization and audience insights.

Where This Tool Shines

Microsoft Advertising Intelligence delivers optimization capabilities that external tools simply cannot replicate because they're built directly into the Microsoft Ads platform. The native integration means you're working with real-time data without API delays, and you get access to proprietary audience insights that Microsoft doesn't share with third-party platforms.

The platform's LinkedIn integration represents its most distinctive advantage. Since Microsoft owns LinkedIn, you can layer professional demographic data—job titles, company sizes, industries, seniority levels—onto your Bing search campaigns in ways that Google Ads cannot match. For B2B advertisers, this creates targeting precision that's particularly valuable when managing multiple client accounts in professional services, SaaS, or enterprise sales.

Key Features & Capabilities

Native Platform Integration: Full access to Microsoft Ads features without third-party limitations or API restrictions that affect external tools.

LinkedIn Audience Targeting: Layer professional demographic data onto search campaigns for sophisticated B2B targeting across multiple accounts.

Cross-Account Performance Reporting: Unified dashboards that aggregate performance data across all managed Microsoft Ads accounts.

Automated Bid Management: Platform-native bid optimization algorithms designed specifically for Bing's auction dynamics and user behavior patterns.

Google Ads Import Tools: Streamlined campaign migration that makes it efficient to expand client accounts from Google to Microsoft Ads.

Industry Benchmarking: Compare account performance against industry-specific benchmarks to identify optimization opportunities and set realistic client expectations.

Best For / Ideal Users

Microsoft Ads specialists managing multiple Bing campaigns who need platform-native optimization without external tool costs. The LinkedIn integration makes it particularly valuable for B2B-focused agencies where professional targeting justifies dedicated Microsoft Ads management.

Agencies expanding client presence beyond Google Ads will appreciate the import tools that streamline multi-platform account setup. The platform works best when Microsoft Ads represents a significant portion of your managed ad spend rather than a minor supplementary channel.

Pricing

Microsoft Advertising Intelligence tools are included with Microsoft Ads accounts at no additional cost, making them accessible for all advertisers using the platform regardless of account size or ad spend volume.

7. Acquisio

Best for: AI-powered campaign optimization and automated management across multiple advertising platforms

Acquisio leverages artificial intelligence and machine learning to automate campaign optimization across multiple accounts and platforms, using its proprietary Acquisio Turing™ technology to manage search, social, and programmatic advertising from a unified interface.

Where This Tool Shines

Acquisio's AI algorithms continuously analyze performance across all connected accounts, automatically implementing bid adjustments, budget reallocations, and optimization strategies without manual intervention. This hands-off approach allows agencies to scale their operations significantly while maintaining consistent performance across all managed accounts.

The platform's Acquisio Turing™ technology sets it apart by learning from historical performance data across your entire account portfolio, identifying patterns that human analysts might miss. This machine learning capability becomes increasingly valuable as you manage more accounts—the AI draws insights from aggregate data to improve optimization decisions across your entire client base.

Key Features & Capabilities

Machine Learning-Powered Bid Management: Acquisio Turing™ automatically adjusts bids based on performance patterns and predictive analytics.

Automated Budget Allocation: Dynamically shifts budgets between campaigns and platforms based on real-time performance data.

Cross-Platform Campaign Management: Unified interface for Google Ads, Bing Ads, Facebook, and programmatic advertising channels.

Performance Forecasting: Predictive analytics help anticipate campaign outcomes and optimize resource allocation.

Automated Reporting and Analytics: Cross-publisher reporting with customizable client dashboards and white-label options.

Anomaly Detection and Alerts: AI identifies unusual performance patterns requiring human attention.

APIs and Data Connectors: Extensive integration capabilities with existing martech and analytics infrastructure.

Best For / Ideal Users

Agencies seeking maximum automation in their account management who are comfortable delegating optimization decisions to AI-driven systems. Performance marketers managing high-volume accounts where manual optimization becomes mathematically impossible benefit significantly from Acquisio's automated approach.

Scaling operations requiring minimal manual intervention find particular value—the platform is trusted by over 30,000 accounts, demonstrating its capability to handle substantial portfolio volumes. Teams comfortable with AI-driven decision-making rather than manual control will maximize the platform's potential.

Pricing

Acquisio typically charges a percentage of managed ad spend, usually ranging from 5-12% depending on account volume and required features, with minimum monthly fees applying for smaller portfolios.

Making the Right Choice

The right multi-account management platform depends on your specific workflow and scale. If you're primarily managing Google Ads accounts and want seamless optimization without leaving the platform, Keywordme delivers powerful keyword management at an unbeatable $12/month flat rate. For comprehensive multi-platform automation, Optmyzr and Acquisio provide enterprise-grade capabilities with sophisticated AI-driven optimization.

Small to medium agencies benefit from WordStream Advisor's guided approach and user-friendly interface, while data-driven teams requiring advanced statistical testing should explore Adalysis. Enterprise operations managing hundreds of accounts across multiple brands need Skai's robust infrastructure and custom integration capabilities.

Start by identifying your biggest time drain. If keyword optimization consumes hours each week across multiple accounts, a specialized tool like Keywordme eliminates that bottleneck immediately. For agencies struggling with cross-platform reporting, prioritize solutions offering unified dashboards and white-label capabilities.

Most platforms offer free trials—test them with your actual accounts to evaluate real-world performance. The efficiency gains from the right tool quickly justify the investment through recovered time, reduced errors, and improved campaign performance across your entire client portfolio.

Ready to streamline your Google Ads keyword management across multiple accounts? Start your free 7-day trial and experience how native integration transforms your optimization workflow.